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An Eau de Toilette is a category of fragrances containing approximately five to fifteen percent of fragrance concentration levels. This range often leads people to label the 'Eau de Toilette family' as being of medium strength. Given there is no industry standard governing concentration levels and categorizations, one must use these labels as an approximation of fragrance strength. One company's Eau de Toilette is likely to vary in strength from another's. While Eau de Toilettes are a popular choice for men's fragrances, the category is NOT gender specific and ONLY relates to concentration levels.