Niche brands and fragrances are typically more complex and artistic often times, do not appeal to the masses. Even if it is produced by a designer house, a Niche fragrance's goal is to provide a unique, complex and artisanal journey that may find only certain people interested in it. Handcrafted perfumes, made by smaller, independent perfume houses, who produce perfumes on a smaller scale, have a limited collection of perfumes, and have a clear and distinct story or inspiration that sets them apart.