Paco Rabanne - Disrupting the Fragrance Establishment
Francisco “Paco” Rabaneda Cuervo, commonly known as Paco Rabanne, is an eponymous French designer in the 1960’s. He started his career as a creator of jewelry for some of the most prestigious companies including Givenchy, Dior, and Balenciaga. In 1966, Rabanne founded his own fashion house. His collections were made using outlandish materials such as metal, paper, and plastic. This line of clothing, labelled as metal couture, served as his milestone in entering the world of fashion. This multi-talented designer was also recognized for his excellency in creating costumes for artist’s films and concerts. Aside from being a creator of clothing masterpieces, he also ventured into producing mists. In 1968, Rabanne’s perfume was established, in collaboration with Puig. With its success in the market, the company eventually built their own factory of scents in Chartres, France. The house’s first fragrance - was followed by a series of original and contemporary scents that definitely suit one’s personality.