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To be clear - ANYONE can wear ANY fragrance. There are however certain scents which have historically been more popular with one sex vs. another. Perfumers know these preferences exist and also know there are people that enjoy the full spectrum of scents. Unisex fragrances, put it simply, do not concentrate heavily on any one of the scent families (these families are known as olfactive families if you want to get nerdy). Some 'unisex' fragrances will of course focus more on certain families than others but in general, these fragrances just smell good on anyone!  

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